Back to the 70's


“That was an era that you can design anything, nothing would be considered outrageous.”

“That was a wonderful era, an era that people was full of hope towards the future.”

The seventies was full of pop art, geometric style, plastic, space, hippy, rock 'n’roll and disco. The style is also shown in the interior design and furniture design in those days. Lots of eye-catching geometric shape and bright colors(red, yellow, orange and white) were used. The challenge of space technology between countries became the motivating factors for designers.

The concept of the hanger, shelf and chair were to use the basic and iconic geometric pattern and bright colors from the seventies, therefore red, yellow and orange were focused.

Product design